Netflix says its ad-supported membership has surpassed 23 million subscribers worldwide.

Speaking in Variety‘s At the Entertainment Summit at CES 2024 this week, Amy Reinhard, president of advertising at Netflix, discussed the growth of the lower-cost ad-supported subscription. According to Netflix, had reached 15 million advertising-level subscribers in Novemberso there has been a big jump in just two months.

At the summit, Reinhard said Netflix is ​​also “really excited” about committing to its advertising plan. He said that of those subscribed, 85 percent stream Netflix for more than two hours a day.

In a letter from October 2023 To shareholders, Netflix said advertising plan memberships grew nearly 70 percent quarter over quarter and about a third of new subscriptions were advertising-based.

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Basic with Ads first launched in 12 countries, including Canada, the US, and Mexico, in November 2022 for $5.99 per month. With this lower-cost option, subscribers are shown ads during movies and television shows at an average rate of four to five minutes per hour, each lasting 15 to 30 seconds.

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